Wood, light & air
Wood, light & air. A flagship store for an international cycle brand. The design captures the experience of cycling: transparent, tangible, responsible.
TLA: TRH | Client: Trek Australia | Location: Rouse Hill | Pics: BB
The store is located at the front door to Rouse Hill Town Centre, a development which broke new new ground in its approach to sustainability and social responsibility.
The fitout had a tiny carbon footprint because it used minimal amounts of material and embraced the base building materials. The technique of framing implies an element which is otherwise thin air. LVL is was selected as the main material because it is robust, a highly efficient use of tree product, and can be reused at the end of its lifecycle. Concrete blocks and slid soffit are left exposed and unadorned; that helps filter the air and assists with thermal stability. LVL offcuts were assembled to make the tactile, pixelated facade.
A back room celebrates the craft and technology of cycling: Inside the black space are little drawers, low-hanging lights and rubber floor, with shiny silver implements wait to be used. A visitor can either watch from the safety of the main space or cross the threshold.
The graphic overlay, including store paraphernalia was a collaboration with Deuce Design.